Veljko Jovic is a DJ and a producer from Serbia. He started his DJ journey when he was only 14 years old and shortly after that, he discovered music production. 110 tracks and a couple of Beatport charts later, he became one of the Serbian most influential characters in the techno world. His music was supported by the likes of Spartaque, Joseph Capriati, Fedde Le Grand, Paco Osuna, Alen Milivojevic and many others. Veljko also had the pleasure to share decks with many successful artists such as Cristian Varela, Christian Cambas, Alex Di Stefano, Balthazar & Jackrock, Da Fresh, A. Paul, Axel Karakasis just to mention few.
DJ Veljko Jovic is known for his unique Techno sound, which is combined with other genres such as Deep, Tech and House. Since his first release, which was back in 2011, he signed music with labels such as Ying Yang Records, Renesanz, Patent Skillz, Tauten, mTechno Records and others. Last year Veljko started his own imprint I AM DIFFERENT where he releases his own stuff as well as others producers material. We invited him to share his thoughts in our latest 101 article. Enjoy the read.
What’s your favourite piece of gear – something you couldn’t live without?
Which do you prefer – playing at enormous festivals or intimate clubs?
Well, I love both, but for some reasons, festivals are probably more exciting for me.
Which is the most mesmerising club that you’ve ever played at?
I always tell that it's not about the place - it's about people inside that make the energy of the party. If I have to single out one place, that would probably be Club Clique in Paceville, Malta. Amazing sound system, light show and a lot of space in DJ booth. So many different people and nations dancing united.
What is your best and worst experience at a gig and why?
Well, this is a difficult type of question. There are so many situations. On every gig, something different is happening, so it's hard to pick one. Last year I was invited to play in an amazing place as a headliner and ten minutes before the set I realised that nothing from my equipment is working. We tried everything to fix it, but we didn't and set didn't happen.
I felt very ashamed for all those people that came to hear me, and that is probably the worst thing that ever happened to me on a gig. Life is made in situations like this, this is what really makes you professional one day. I learned a lot from that situation. And best... Every time I see that people are dancing and smiling. Seriously, I am into this to make people happy! And every time that someone brings me doughnuts in the club as a present. I love doughnuts. :)
Do you have any interests besides music?
Cooking and tech innovations.
Do you enjoy sunset or sunrise sets?
Sunset. I think that sunset should last at least 3 hours per day.
What do you like and what do you hate about the music industry?
Today there is a huge number of artists, talented ones and technique allow everyone to be good. I am not talking only about DJing, I am also talking about music production, visual identity and everything that makes you a complete artist nowadays. And that is good, in fact, that is amazing.
Due to that, everyone can express themselves. Of course, your music needs to be quality and unique, but marketing today allows you to make anything you want and to be accepted by the crowd. Of course, if you have good marketing. That can be also a bad thing, but there is a kind of freedom in all of that. Now there is a lot of freedom and styles in music so it's important how you will present your unique identity.
If you could pick any artist to do a b2b set, who would it be?
That would be live set and someone from the crowd for sure.
What’s your biggest fear?
Extracting blood and an empty fridge.
What’s the funniest thing that ever happened to you on a gig?
A girl came to the DJ booth and asked me to sleep a little bit there. Then she stood up and screamed on every drop. I think she didn’t get enough sleep during my set.
Could you pick one timeless track?
Is there anything else you’d like to share with our readers?
Thanks to everyone who read this and whoever has bought or supported my music in the past (or future). Life is too short, live your life and enjoy every moment.