Cycling '74 is a US-based company that specialises in software development and Interactive Media. The organisation is best known for their work with the digital signal processing software, Max. In a collaboration with Ableton, Max became an advance utility for software users and it allows them more freedom when it comes to engineering and processing. The partnership between these two companies started in the late 2000's when they've firstly introduced Max for Live. In 2008 they launched the software, which puts Max's modular possibilities inside of the Ableton Live DAW. Since then, Max became a built-in feature and an important part of Ableton Live interface. According to Create Digital Music, Ableton has announced that they have officially acquired the California-based Cycling '74. Its founder, David Zicarelly, has stated that currently there won't be any huge changes to the products or the structure of the firm.
"It's about the continuation of Cycling as it has always been—the same people, products, customers, vision, and so forth," Zicarelli told Create Digital Music. "But it makes it easier to essentially be on the same side as Ableton in anything that we do together. From the perspective of anyone dealing with Cycling '74, I can't imagine that anything really changes."