"Fellow citizens, as I walked through the streets of our city these days I became sad. But at the same time, I'm responsible for a city that is being humiliated by the barbarism and non-culture of young guests from England. The question arises as to what is the price of the peace in our city and whether it's Majesty (printed on a piece of paper) brings enough worth to replace the basic values, which we inherited from our ancestors," wrote the mayor of Novalja, Ante Dabo on the official Facebook page of the municipality. According to the stats online, the entire island of Pag with all of its municipalities combined is home to about 9000 residents.
Tourism is traditionally a notable source of income, particularly during the summer months. With over 14 million tourists annually, tourism generates revenue in excess of €8 billion. Croatia is ranked among the top 20 most popular tourist destinations in the world and was voted world's top tourism destination in 2005 by Lonely Planet.
Zrće has been considered one of the most desirable goals of the party eager youth for the past couple of years. Four clubs - Papaya, Kalypso, Noa and Aquarius take up to 20,000 guests per day at the peak of the season. Only last week, when the Hideout festival took place, 13,000 young people came to Pag. According to the mayor of entertainment, there are about 70 million euros spent every year mostly by British tourists. Zrće is included in the list of hotspots for entertainment such as Miami and Ibiza. Their clubs and fifteen summer festivals host the best DJs in the world.
The owner of the Aquarius Club acknowledged that they can book every DJ except the three most expensive ones. They pay up to 100,000 euros a day (or more) for an individual superstar. Most of the guests are not exactly the cheapest tourists. In VIP-lounges, they are willing to spend up to thousands of euros in a few hours, even if only for sparkling wine, which is then poured onto other visitors or dancers.
But for this price people every year encounter noise and non-cultural guests. Two years ago, a special penalty of 50 euros was imposed on everyone who would walk naked on the spot or drink alcohol on the streets. Now they are demanding the silencing of music, restricting the sale of alcohol and ensuring law and order.